MLS attendance and sponsorship revenue break records — and it’s not just because of Messi – 2024
Major League Soccer scored several regular season records, including for attendance and sponsorship, thanks in part to international superstar Lionel Messi — and corporate strategy. The MLS has been nabbing well-known athletes like Messi and Luis Suárez and leaning on the sport’s growing popularity within the U.S. in a bid to solidify its fanbase after … Read more